VegaZone Casino · CRM · October 2026

Automation Flow
Reference

Send schedules, journey maps & performance for all active automations
36Active Automations
77.0KConversions
1.4MEmails Sent
Prepared for Jonathan Kajomovitz, Head of CRM · Buzz Insights Limited
⚠️ 10 test-only automations excluded (≤ 2 total sends)
Contents — 36 automations
1 1.1) JK_Welcome_Stage1-RND (SMS) 592 2 1) JK_Daily_Balance_Digest 517 3 1) JK_RND_REGISTRATION_35170 44 4 1) JK_Welcome_Stage1-RND (Email) 9.8K 5 2.1) JK_Welcome_Stage2-DEP1 (Email) 1.1K 6 2.1) JK_Welcome_Stage2-DEP2 (SMS) 724 7 2.2) JK_Welcome_Stage3-DEP2 (Email) 710 8 2.2) JK_Welcome_Stage3-DEP2 (SMS) 530 9 2.3) JK_Welcome_Stage4-DEP3 (Email) 603 10 2.3) JK_Welcome_Stage4-DEP3 (SMS) 527 11 3.1) JK_CHURN_LEVEL1-NODEPS 183 12 3.2) JK_CHURN_LEVEL2-DEPSABANDONMENT 304 13 3.3) JK_FTD_M1/M2/M3 Reactivation 70 14 3) JK_CORE RETENTION - Bi-Daily Promocodes (Email) 1.9K 15 3) JK_CORE RETENTION - Bi-Daily Promocodes (InAPP) 1.6K 16 4) JK_Friday_HappyHour 2.7K 17 4) JK_ReloadRescue - Low Balance Trigger 11.0K 18 7) JK_UNIQUE DAILY - Birthday INAPP (BonusClaimed) 28 19 7) JK_UNIQUE DAILY - TodaysBirthdays (Email) 1.9K 20 7) JK_UNIQUE DAILY - TodaysBirthdays (SMS) 1.4K 21 8) JK_Ongoing_Tournaments_weekly 3.7K 22 8) JK_PaydayWaves — SMART All Countries 1.1K 23 8) JK_VIP Minigame - High Depositor (Sat-Sun Login) 2.0K 24 9) JK_BOOSTER SERIES - [Retention] Every Wednesday - Weekly Reload, 40% Bonus NEW 2.7K 25 9) JK_BOOSTER SERIES - Automated Reward Box 1.3K 26 9) JK_BOOSTER SERIES - Crypto Weekends [Every Friday] 8.1K 27 9) JK_BOOSTER SERIES - Drip Free Spins 386 28 9) JK_BOOSTER SERIES - Every Friday - Weekend Reload, 50% Bonus 4.7K 29 9) JK_BOOSTER SERIES - Lucky_Friday (PromoCode: LUCKYFRIDAY 25% Bonus) 2.7K 30 9) JK_BOOSTER SERIES - Sunday Funday Promo Email 4.3K 31 9) JK_HIGHROLLERS - On 1st deposit €200+ 164 32 JK_Holiday_SMS_2026-2027 33 OTHER - NCJ Onboarding - On Deposit Count 3 3.6K 34 OTHER - NCJ Onboarding - On Deposit Count 4 311 35 OTHER - NCJ Onboarding Journey - On Deposit Count 2 4.6K 36 OTHER - RND [Affiliate] Welcome Pack - Registration 0-1 Deposit 1.0K
1
1.1) JK_Welcome_Stage1-RND (SMS)
💬 SMSSegmentID 364
592 conv.

Post-registration welcome series. Fires within minutes of a new player registering. Delivers 10 email touchpoints (Day 0→29) to introduce VegaZone and drive the first deposit.

32.4KTotal Sent
—Open Rate
—CTR
592Conversions
4.8%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 5min 💬 S1-SMS1
2 Day 1 24h 💬 S1 SMS2
3 Day 2 1d 💬 S1 SMS3
4 Day 4 2d 💬 S1 SMS4
5 Day 7 3d 💬 S1 SMS5
6 Day 10 3d 💬 S1 SMS6
7 Day 14 4d 💬 S1 SMS7
8 Day 20 6d 💬 S1 SMS8
9 Day 24 4d 💬 S1 SMS9
10 Day 29 5d 💬 S1 SMS10
2
1) JK_Daily_Balance_Digest
📧 EmailSegmentID 405
517 conv.

Daily balance digest. Every day at 5PM Malta: real balance, bonus, coins, free spins, 7d P&L. CTA is dynamic: <€5 real → "Top Up & Play", else → "Play Jackpot Slots".

6.3KTotal Sent
21.7%Open Rate
6.3%CTR
517Conversions
6.4%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 Sun:Mon:Tue:Wed:Thu:Fri:Sat 17:00 📧 Email 2
3
1) JK_RND_REGISTRATION_35170
📧 EmailSegmentID 579
44 conv.

Affiliate-source welcome sequence. 3 emails calibrated for players from a specific acquisition channel.

1.3KTotal Sent
11.0%Open Rate
2.3%CTR
44Conversions
2.6%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 10min 📧 Halloween Category
2 Day 2 2d 📧 Aviator
3 Day 4 2d 📧 Jackpot Category
4
1) JK_Welcome_Stage1-RND (Email)
📧 Email📱 In-App💬 SMSSegmentID 7
9.8K conv.

Post-registration welcome series. Fires within minutes of a new player registering. Delivers 10 email touchpoints (Day 0→29) to introduce VegaZone and drive the first deposit.

394.3KTotal Sent
29.7%Open Rate
5.8%CTR
9.8KConversions
16.3%Conv. Rate
PATTERN OVERVIEW
13 steps ⏱ ×12 📧 ×12 📱 ×13 💬 ×10 ⑂ ×3
Send days: Day 0, Day 1, Day 1, Day 2, …
StepDay/WindowChMessage
12min📧RND - Day 0, Email 1, V2 - (Min. Dep. 10€) - JK (New theme) LIVE!
230min📧S1 M2 (Neon Dark)
3—📱Registration In-App
⋯ continues for 10 more steps (13 total)
5
2.1) JK_Welcome_Stage2-DEP1 (Email)
📧 EmailSegmentID 354
1.1K conv.

First-deposit congratulations & 2nd-deposit nurture. 10-email sequence starting 30min after DEP1. Celebrates the milestone then escalates bonus offers over ~29 days.

21.4KTotal Sent
24.2%Open Rate
5.3%CTR
1.1KConversions
24.6%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 30min 📧 S2 M1
2 Day 1 24h 📧 S2 M2
3 Day 2 1d 📧 S2 M3
4 Day 4 2d 📧 S2 M4
5 Day 7 3d 📧 S2 M5
6 Day 10 3d 📧 S2 M6
7 Day 14 4d 📧 S2 M7
8 Day 20 6d 📧 S2 M8
9 Day 24 4d 📧 S2 M9
10 Day 29 5d 📧 S2 M10
6
2.1) JK_Welcome_Stage2-DEP2 (SMS)
💬 SMSSegmentID 362
724 conv.

SMS companion for the DEP2 stage. Parallel 10-SMS sequence across the same day schedule as the email journey.

15.1KTotal Sent
—Open Rate
—CTR
724Conversions
15.7%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 45min 💬 S2 SMS1
2 Day 1 24h 💬 S2 SMS2
3 Day 2 1d 💬 S2 SMS3
4 Day 4 2d 💬 S2 SMS4
5 Day 7 3d 💬 S2 SMS5
6 Day 10 3d 💬 S2 SMS6
7 Day 14 4d 💬 S2 SMS7
8 Day 20 6d 💬 S2 SMS8
9 Day 24 4d 💬 S2 SMS9
10 Day 29 5d 💬 S2 SMS10
7
2.2) JK_Welcome_Stage3-DEP2 (Email)
📧 EmailSegmentID 355
710 conv.

2nd-deposit follow-up. 10 emails over ~29 days. Rewards continued play and transitions players from onboarding to habit formation.

7.5KTotal Sent
28.9%Open Rate
7.0%CTR
710Conversions
33.3%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 30min 📧 S3 M1
2 Day 1 24h 📧 S3 M2
3 Day 2 1d 📧 S3 M3
4 Day 4 2d 📧 S3 M4
5 Day 7 3d 📧 S3 M5
6 Day 10 3d 📧 S3 M6
7 Day 14 4d 📧 S3 M7
8 Day 20 6d 📧 S3 M8
9 Day 24 4d 📧 S3 M9
10 Day 29 5d 📧 S3 M10
8
2.2) JK_Welcome_Stage3-DEP2 (SMS)
💬 SMSSegmentID 361
530 conv.

SMS companion for the DEP2 stage. Parallel 10-SMS sequence across the same day schedule as the email journey.

6.8KTotal Sent
—Open Rate
—CTR
530Conversions
29.1%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 45min 💬 S3 SMS1
2 Day 1 24h 💬 S3 SMS2
3 Day 2 1d 💬 S3 SMS3
4 Day 4 2d 💬 S3 SMS4
5 Day 7 3d 💬 S3 SMS5
6 Day 10 3d 💬 S3 SMS6
7 Day 14 4d 💬 S3 SMS7
8 Day 20 6d 💬 S3 SMS8
9 Day 24 4d 💬 S3 SMS9
10 Day 29 5d 💬 S3 SMS10
9
2.3) JK_Welcome_Stage4-DEP3 (Email)
📧 EmailSegmentID 356
603 conv.

3rd-deposit loyalty reinforcement. 10 emails/SMS over ~29 days. Bigger bonuses, VIP teaser, shifts tone from welcome to long-term retention.

4.2KTotal Sent
25.7%Open Rate
7.6%CTR
603Conversions
39.3%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 30min 📧 S4 M1
2 Day 1 24h 📧 S4 M2
3 Day 2 1d 📧 S4 M3
4 Day 4 2d 📧 S4 M4
5 Day 7 3d 📧 S4 M5
6 Day 10 3d 📧 S4 M6
7 Day 14 4d 📧 S4 M7
8 Day 20 6d 📧 S4 M8
9 Day 24 4d 📧 S4 M9
10 Day 29 5d 📧 S4 M10
10
2.3) JK_Welcome_Stage4-DEP3 (SMS)
💬 SMSSegmentID 363
527 conv.

3rd-deposit loyalty reinforcement. 10 emails/SMS over ~29 days. Bigger bonuses, VIP teaser, shifts tone from welcome to long-term retention.

6.8KTotal Sent
—Open Rate
—CTR
527Conversions
28.9%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 45min 💬 S4 SMS1
2 Day 1 24h 💬 S4 SMS2
3 Day 2 1d 💬 S4 SMS3
4 Day 4 2d 💬 S4 SMS4
5 Day 7 3d 💬 S4 SMS5
6 Day 10 3d 💬 S4 SMS6
7 Day 14 4d 💬 S4 SMS7
8 Day 20 6d 💬 S4 SMS8
9 Day 24 4d 💬 S4 SMS9
10 Day 29 5d 💬 S4 SMS10
11
3.1) JK_CHURN_LEVEL1-NODEPS
📧 EmailSegmentID 357
183 conv.

Win-back for registered non-depositors. 10 emails over ~29 days, starting with a soft nudge and escalating to strong first-deposit incentives.

469.5KTotal Sent
15.1%Open Rate
1.4%CTR
183Conversions
0.3%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 1 30min 📧 CHURN L1 M1
2 Day 2 24h 📧 CHURN L1 M2
3 Day 3 1d 📧 CHURN L1 M3
4 Day 5 2d 📧 CHURN L1 M4
5 Day 8 3d 📧 CHURN L1 M5
6 Day 11 3d 📧 CHURN L1 M6
7 Day 15 4d 📧 CHURN L1 M7
8 Day 21 6d 📧 CHURN L1 M8
9 Day 25 4d 📧 CHURN L1 M9
10 Day 30 5d 📧 CHURN L1 M10
12
3.2) JK_CHURN_LEVEL2-DEPSABANDONMENT
📧 EmailSegmentID 358
304 conv.

Re-engagement for depositors who went cold. 10 emails over ~29 days — cashback, reload, VIP nudges — escalating in value.

20.8KTotal Sent
13.0%Open Rate
3.0%CTR
304Conversions
8.6%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 30min 📧 CHURN L2 M1
2 Day 1 24h 📧 CHURN L2 M2
3 Day 2 1d 📧 CHURN L2 M3
4 Day 4 2d 📧 CHURN L2 M4
5 Day 7 3d 📧 CHURN L2 M5
6 Day 10 3d 📧 CHURN L2 M6
7 Day 14 4d 📧 CHURN L2 M7
8 Day 20 6d 📧 CHURN L2 M8
9 Day 24 4d 📧 CHURN L2 M9
10 Day 29 5d 📧 CHURN L2 M10
13
3.3) JK_FTD_M1/M2/M3 Reactivation
📧 EmailSegmentID 390
70 conv.

Reactivation for early-funnel dropouts (M1/M2/M3 depositors). Personalised win-back offer sequence based on deposit milestone.

14.6KTotal Sent
9.3%Open Rate
1.8%CTR
70Conversions
0.6%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 30min 📧 CHURN L2 M1
2 Day 1 24h 📧 CHURN L2 M2
3 Day 2 1d 📧 CHURN L2 M3
4 Day 4 2d 📧 CHURN L2 M4
5 Day 7 3d 📧 CHURN L2 M5
6 Day 10 3d 📧 CHURN L2 M6
7 Day 14 4d 📧 CHURN L2 M7
8 Day 20 6d 📧 CHURN L2 M8
9 Day 24 4d 📧 CHURN L2 M9
10 Day 29 5d 📧 CHURN L2 M10
14
3) JK_CORE RETENTION - Bi-Daily Promocodes (Email)
📧 Email📱 In-App💬 SMSSegmentID 344
1.9K conv.

Bi-daily 180-day retention calendar (Email). 90 promo-code emails, Mon/Wed/Fri/Sun/Tue/Thu/Sat at 9AM player time. Snippet-powered rotating offers over 6 months.

378.6KTotal Sent
12.0%Open Rate
2.8%CTR
1.9KConversions
16.4%Conv. Rate
PATTERN OVERVIEW
90 steps ⏱ ×90 📧 ×90 📱 ×1 💬 ×52 ⑂ ×1
Send windows: Mon 9:00, Wed 9:00, Fri 9:00, Sun 9:00, … (customer_time_zone)
StepDay/WindowChMessage
1Mon 9:00📧MONEYMONDAY
2—💬Webhook 1
3—📱INAPP (MONEYMONDAY)
⋯ continues for 87 more steps (90 total)
15
3) JK_CORE RETENTION - Bi-Daily Promocodes (InAPP)
📱 In-App💬 SMSSegmentID 368
1.6K conv.

Bi-daily 180-day retention calendar (In-App + SMS). 89 in-app messages + 89 SMS webhooks on the same Mon/Wed/Fri schedule at 9AM player time.

3.5MTotal Sent
—Open Rate
—CTR
1.6KConversions
1.9%Conv. Rate
PATTERN OVERVIEW
89 steps ⏱ ×90 📱 ×89 💬 ×89
Send windows: Mon 9:00, Wed 9:00, Fri 9:00, Sun 9:00, … (customer_time_zone)
StepDay/WindowChMessage
1Mon 9:00💬Webhook 1
2—📱INAPP (MONEYMONDAY)
3Wed 9:00💬Webhook 1
⋯ continues for 86 more steps (89 total)
16
4) JK_Friday_HappyHour
📧 Email📱 In-App💬 SMSSegmentID 386
2.7K conv.

Friday Happy Hour — highest-volume automation. Fires Friday afternoons: email + 10 in-app variants + 6 SMS webhooks simultaneously. 15-min gaps between in-app retries ensure delivery.

975.1KTotal Sent
8.4%Open Rate
1.5%CTR
2.7KConversions
1.7%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 Fri 16:00 📧 Happy Hour Invitation
2 Day 0 — 💬 Webhook 1
3 Day 0 — 📱 INAPP (MYSTERYBOX)
4 Day 0 15min 💬 Webhook 1
5 Day 0 — 📱 INAPP (BONUSRELOAD - BONUS HEIST) 3 Options
6 Day 0 — 📱 INAPP (BONUSRELOAD - BONUS HEIST)
7 Day 0 15min 💬 Webhook 1
8 Day 0 — 📱 INAPP (BONUSRELOAD - BATTERY BAR) 3 options
9 Day 0 — 📱 INAPP (BONUSRELOAD - BATTERY BAR)
10 Day 0 15min 💬 Webhook 1
11 Day 0 — 📱 INAPP (BONUSRELOAD - SAFECRACK) 3 Options
12 Day 0 — 📱 INAPP (BONUSRELOAD - SAFECRACK)
13 Day 0 15min 💬 Webhook 1
14 Day 0 — 📱 INAPP (BONUSRELOAD - NEONRUSH) 3 Options
15 Day 0 — 📱 INAPP (BONUSRELOAD - NEONRUSH)
16 Day 0 15min 💬 Webhook 1
17 Day 0 — 📱 INAPP (VIP ONLY RELOADS)
17
4) JK_ReloadRescue - Low Balance Trigger
📱 In-App💬 SMSSegmentID 387
11.0K conv.

Real-time low-balance trigger. Fires within 60s of balance drop. Serves a reload offer via in-app + SMS. A/B split across 5 creative variants.

56.7KTotal Sent
—Open Rate
—CTR
11.0KConversions
27.5%Conv. Rate
JOURNEY FLOW
1min
→
A/B Split
→
💬 Webhook 1
→
📱 INAPP (BONUSRELOAD - BATTERY BAR) 3 options
→
📱 INAPP (BONUSRELOAD - BONUS HEIST) 3 Options
→
📱 INAPP (BONUSRELOAD - SAFECRACK) 3 Options
→
📱 INAPP (BONUSRELOAD - NEONRUSH) 3 Options
→
📱 INAPP (BATTLE SLOTS - 3 Bonuses)
→
📱 INAPP (BONUSRELOAD - BATTERY BAR)
→
📱 INAPP (BONUSRELOAD - BONUS HEIST)
→
📱 INAPP (BONUSRELOAD - SAFECRACK)
→
📱 INAPP (BONUSRELOAD - NEONRUSH)
→
END
18
7) JK_UNIQUE DAILY - Birthday INAPP (BonusClaimed)
📱 In-App💬 SMSTransactionalID 388
28 conv.

Birthday bonus claim confirmation (In-App). Fires when birthday bonus is claimed — in-app celebration + webhook to confirm the award.

2.2KTotal Sent
—Open Rate
—CTR
28Conversions
2.6%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 3min 💬 Webhook 1
2 Day 0 — 📱 INAPP (BIRTHDAY BONUS)
19
7) JK_UNIQUE DAILY - TodaysBirthdays (Email)
📧 EmaildateID 346
1.9K conv.

Birthday celebration. Date-triggered daily. Single personalised send (email or SMS) with an exclusive birthday bonus offer.

14.0KTotal Sent
32.4%Open Rate
24.6%CTR
1.9KConversions
12.7%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 2min 📧 Birthday Congratulations Email
20
7) JK_UNIQUE DAILY - TodaysBirthdays (SMS)
💬 SMSdateID 365
1.4K conv.

Birthday celebration. Date-triggered daily. Single personalised send (email or SMS) with an exclusive birthday bonus offer.

10.8KTotal Sent
—Open Rate
—CTR
1.4KConversions
12.6%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 2min 💬 BDAY SMS1
21
8) JK_Ongoing_Tournaments_weekly
📧 EmailSegmentID 367
3.7K conv.

Weekly tournament awareness email. Keeps active players updated on leaderboard standings, time remaining, and prize tiers. Single send per week.

78.2KTotal Sent
8.9%Open Rate
0.9%CTR
3.7KConversions
3.6%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 — 📧 Weekly Tournament Email (NEW FORMAT)
2 Day 0 — 📧 Weekly Tournament Email (NEW FORMAT)
22
8) JK_PaydayWaves — SMART All Countries
📧 Email📱 In-App💬 SMSSegmentID 376
1.1K conv.

Payday-timed multichannel send. Geo-calibrated to local payday windows. Email + In-App + SMS deployed simultaneously when players are most likely to fund.

53.3KTotal Sent
17.7%Open Rate
5.0%CTR
1.1KConversions
5.7%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 — 📧 PAYDAY EMAILBranch 1
2 Day 0 5d 💬 Webhook 1Branch 1
3 Day 0 — 📱 INAPP (PAYDAY)Branch 1
4 Day 1 1d 💬 SMS PAYDAY REMINDERBranch 1
23
8) JK_VIP Minigame - High Depositor (Sat-Sun Login)
📱 In-App💬 SMSTransactionalID 389
2.0K conv.

Weekend VIP mini-game. Targets high-value depositors who log in Sat–Sun. In-app interactive game + webhook to award the associated promo.

17.0KTotal Sent
—Open Rate
—CTR
2.0KConversions
23.1%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 1min 💬 Webhook 1
2 Day 0 — 📱 INAPP (Pumpink battle)
3 Day 0 — 📱 INAPP (BEERS GAME)
4 Day 0 — 📱 INAPP (BEERS GAME)
5 Day 0 — 📱 INAPP (VIP ONLY RELOADS)
6 Day 0 — 📱 INAPP (VIP ONLY RELOADS)
24
9) JK_BOOSTER SERIES - [Retention] Every Wednesday - Weekly Reload, 40% Bonus NEW
📧 EmailSegmentID 286
2.7K conv.

Wednesday Weekly Reload. Every Wednesday, 40% bonus email to active depositors. Conditional branch: prior Friday-reload recipients get alternate copy.

26.5KTotal Sent
18.6%Open Rate
3.7%CTR
2.7KConversions
7.5%Conv. Rate
JOURNEY FLOW
Condition
→
Wed 17:00
→
Wed 12:00
→
📧 Email 2
→
END
25
9) JK_BOOSTER SERIES - Automated Reward Box
📱 In-App💬 SMSSegmentID 338
1.3K conv.

Automated reward box gamification. Mystery bonus boxes distributed at activity milestones via in-app reveal + webhook to credit the award.

9.4KTotal Sent
—Open Rate
—CTR
1.3KConversions
22.5%Conv. Rate
JOURNEY FLOW
Fri 10:00
→
A/B Split
→
💬 Webhook 1
→
📱 In-App Message 3
→
END
26
9) JK_BOOSTER SERIES - Crypto Weekends [Every Friday]
📱 In-AppSegmentID 131
8.1K conv.

Crypto weekend promotion (highest in-app volume: 339K). Every Friday, crypto-depositor segment gets a crypto-specific bonus in-app. No email — pure in-app channel.

339.5KTotal Sent
—Open Rate
—CTR
8.1KConversions
6.4%Conv. Rate
PATTERN OVERVIEW
33 steps ⏱ ×3 📱 ×33 ⑂ ×3
Send windows: Fri 0:00, Sat 0:00, Sun 0:00 (Europe/Helsinki)
StepDay/WindowChMessage
1Fri 0:00📱InApp: Crypto Weekends [Every Friday]
2Sat 0:00📱InApp: Crypto Weekends [Every Saturday]
3Sun 0:00📱InApp: Crypto Weekends [Every Sunday]
⋯ continues for 30 more steps (33 total)
27
9) JK_BOOSTER SERIES - Drip Free Spins
📧 Email📱 In-App💬 SMSSegmentID 339
386 conv.

Free spins drip. Progressively delivers free-spin rewards via email, in-app, and webhook across multiple touchpoints.

1.7KTotal Sent
26.2%Open Rate
6.7%CTR
386Conversions
8.4%Conv. Rate
PATTERN OVERVIEW
11 steps ⏱ ×9 📧 ×8 📱 ×11 💬 ×9 ⑂ ×3
Send days: Day 0, Day 0, Day 0, Day 0, …
StepDay/WindowChMessage
12h📧Saturday Email - Deposit 50 get 50 Spins
2—💬CA 1st SMS
32h💬Webhook 1
⋯ continues for 8 more steps (11 total)
28
9) JK_BOOSTER SERIES - Every Friday - Weekend Reload, 50% Bonus
📧 Email📱 In-App💬 SMSSegmentID 22
4.7K conv.

Automation delivering targeted messages based on player behaviour.

84.2KTotal Sent
18.8%Open Rate
3.3%CTR
4.7KConversions
7.0%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 Fri 17:00 💬 Webhook 1
2 Day 0 — 📱 In-App Message 3
3 Day 0 — 📧 Weekend Email
29
9) JK_BOOSTER SERIES - Lucky_Friday (PromoCode: LUCKYFRIDAY 25% Bonus)
📧 EmailSegmentID 341
2.7K conv.

Lucky Friday promo code mailer (156K all-time). Weekly Friday email deploying LUCKYFRIDAY code to the full active list. Single email, maximum simplicity.

156.7KTotal Sent
9.1%Open Rate
1.0%CTR
2.7KConversions
1.3%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 Fri 0:00 📧 JK LuckyFriday [Every Friday] 25%
30
9) JK_BOOSTER SERIES - Sunday Funday Promo Email
📧 EmailSegmentID 51
4.3K conv.

Sunday Funday — weekly email retention. Single send every Sunday to active depositors. Rotating subject-line copy via Liquid snippets.

40.9KTotal Sent
20.7%Open Rate
3.8%CTR
4.3KConversions
7.1%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 Sun 10:00 📧 Halloween: Sunday Funday Promo Email
2 Day 0 — 📧 Weekly Reload [Every Sunday] Email
31
9) JK_HIGHROLLERS - On 1st deposit €200+
📧 Email📱 In-AppSegmentID 18
164 conv.

High-roller DEP1 recognition. Fires on first deposits ≥€200. Premium welcome email + in-app with VIP-tier offer. Small audience, high value.

509Total Sent
20.9%Open Rate
5.1%CTR
164Conversions
66.7%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 — 📧 Day 0 - Email 1
2 Day 0 — 📧 Day 0 - Email 1
3 Day 0 — 📱 HR In-App
4 Day 2 2d 📧 Day 2 - Email 2
5 Day 2 — 📧 Day 1 - Email 2 OLD
6 Day 12 10d 📧 Day 10 - Email 3
7 Day 12 — 📧 Day 10 - Email 2 OLD
32
JK_Holiday_SMS_2026-2027
💬 SMSSegmentID 576

Holiday SMS calendar — 17 country branches, 10 holidays each (Oct 2026–Oct 2027). One automation, 170 SMS sends, fired at exact calendar-date offsets per country via MMDSmart.

201Total Sent
—Open Rate
—CTR
0Conversions
0.0%Conv. Rate
PATTERN OVERVIEW
171 steps ⏱ ×170 💬 ×171
Send days: Day 14, Day 6, Day 54, Day 7, …
StepDay/WindowChMessage
145.6d💬SMS CA 10 2027-10-11
274.0d💬SMS AT 1 2026-10-26
3—💬SMS AU 1 2026-11-27
⋯ continues for 168 more steps (171 total)
33
OTHER - NCJ Onboarding - On Deposit Count 3
📧 Email💬 SMSSegmentID 16
3.6K conv.

NCJ legacy onboarding — DEP 3. Third-deposit touchpoint. High conversion rate (70.4%) — captures strong early-commitment players.

5.3KTotal Sent
31.3%Open Rate
10.0%CTR
3.6KConversions
70.4%Conv. Rate
SEND SCHEDULE
StepDayWait / WindowChMessage
1 Day 0 — 📧 Day 0 - Email 1
2 Day 0 — 📧 Day 0 - Email 1
3 Day 1 1d 📧 Day 1 - Email 2
4 Day 1 — 📧 Day 1 - Email 2 OLD
5 Day 8 Mon:Tue:Wed:Thu:Fri:Sat 9:00 💬 SMS 1 - Onboarding Day 7
6 Day 18 10d 📧 Day 10 - Email 2
7 Day 18 — 📧 Day 10 - Email 4 OLD
34
OTHER - NCJ Onboarding - On Deposit Count 4
📧 Email📱 In-App💬 SMSSegmentID 17
311 conv.

NCJ legacy onboarding — DEP 4. Fourth-deposit email + in-app + webhook.

861Total Sent
27.2%Open Rate
9.4%CTR
311Conversions
7.1%Conv. Rate
PATTERN OVERVIEW
39 steps ⏱ ×5 📧 ×39 📱 ×10 💬 ×1 ⑂ ×4
Send windows: Mon:Tue:Wed:Thu:Fri:Sat 9:00 (Europe/Helsinki)
StepDay/WindowChMessage
11min📧Day 0 - Email 1 [NCJ 4]
2—📧Day 0 - Email 1
3—📧Day 0 - Email 1
⋯ continues for 36 more steps (39 total)
35
OTHER - NCJ Onboarding Journey - On Deposit Count 2
📧 Email💬 SMSSegmentID 15
4.6K conv.

NCJ legacy onboarding — DEP 2. High-conversion original flow. Email + in-app on second deposit.

7.7KTotal Sent
26.9%Open Rate
8.0%CTR
4.6KConversions
63.1%Conv. Rate
PATTERN OVERVIEW
52 steps ⏱ ×5 📧 ×52 💬 ×1 ⑂ ×4
Send windows: Mon:Tue:Wed:Thu:Fri:Sat 9:00 (Europe/Helsinki)
StepDay/WindowChMessage
1—📧Day 0 - Email 1 [NCJ 2]
2—📧Day 0 - Email 1
3—📧Day 0 - Email 1
⋯ continues for 49 more steps (52 total)
36
OTHER - RND [Affiliate] Welcome Pack - Registration 0-1 Deposit
📧 Email📱 In-App💬 SMSSegmentID 75
1.0K conv.

Affiliate welcome pack (RND 0–1 deposit window). Multi-channel: Email + In-App + SMS across the first 10 days for affiliate-referred players.

30.5KTotal Sent
26.4%Open Rate
7.3%CTR
1.0KConversions
23.2%Conv. Rate
PATTERN OVERVIEW
66 steps ⏱ ×9 📧 ×66 📱 ×22 💬 ×22 ⑂ ×10
Send windows: Mon:Tue:Wed:Thu:Fri:Sat 9:45 (customer_time_zone)
StepDay/WindowChMessage
1—📧RND Affs. - Day 0, Email 1 - (Min. Dep. 10€)
21h📱RND Affts. - In-App Day 0
3—💬RND Affts. - SMS Day 0 - (Min. dep. 10)
⋯ continues for 63 more steps (66 total)